by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling
Kindergarten rules for social selling: Share, don’t shove Remember kindergarten? You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
Understanding LinkedIn’s algorithm and measuring the data that matters This is the final blog in a three-part series about digital leadership on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling and... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the first in a three-part series about digital leadership and social selling on LinkedIn. The first article focuses on how tech companies can use LinkedIn more effectively for social selling, building influence and relationship, and how to set your team up for... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the second in a three-part series about digital leadership and social selling on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling, establishing digital leadership, and how to set your team up for... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... 
by Gail Mercer-MacKay | Social Media Marketing, Social Selling
Selling hasn’t changed. People still buy from people. It’s a matter of connecting with the right people and building relationships. The key to success is becoming a social seller. Social selling is about leveraging your social network – whether on Twitter, Facebook,...
