by Gail Mercer-MacKay | B2B Sales, Social Selling
The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud? If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart. It’s the art of crafting a compelling story, the science of data and optimization, and the heart of... 
by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling
Kindergarten rules for social selling: Share, don’t shove Remember kindergarten? You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
Understanding LinkedIn’s algorithm and measuring the data that matters This is the final blog in a three-part series about digital leadership on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling and... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the first in a three-part series about digital leadership and social selling on LinkedIn. The first article focuses on how tech companies can use LinkedIn more effectively for social selling, building influence and relationship, and how to set your team up for...
