by Caitlin Toonders | Digital leadership, LinkedIn, Personal Branding
Digital leadership on LinkedIn: Guidance for tech companies Success on social media takes significant effort, commitment, and a strategic, long-term approach. How to effectively navigate the right digital platforms to influence, connect, and drive business outcomes... 
by Mercer-MacKay team | Personal Branding, Social Media Marketing
In our digital world, social media touches more than just our personal lives—it has become a forum to build a personal brand that can advance our career and business goals. Doing this takes some effort, but the results are worth the investment. Building a personal... 
by Mercer-MacKay team | Content, Personal Branding
Video is the next best thing to meeting in person. By letting potential customers and partners put a face to a name, you are better able to instill trust, legitimacy and authenticity. Prominent speaker and bestselling author Bob Burg says, “All things being equal,... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing, Social Selling
What Is the Difference Between Social Selling and Personal Branding? Social selling and personal branding are terms that are often used interchangeably.1 Are these buzzwords that ultimately mean the same thing? Let’s take a closer look at the ways in which... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
Connecting with others has never been easier. For business executives, LinkedIn is an essential personal branding and social selling tool that enables connections with others on a professional level. By paying attention to and optimizing your LinkedIn profile, you... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
We have one shot to make a good first impression. On a daily basis we make quick judgments about others and the images we see. It’s no different for our online social profiles. Others who view our profiles decide the type of person they think we are. You will want to...
