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Navigating tectonic shifts: Why partner ecosystems matter more than ever

Navigating tectonic shifts: Why partner ecosystems matter more than ever

by Gail Mercer-MacKay | Hyperscaler Alliance, Microsoft Partners, Partner Marketing

Navigating tectonic shifts: Why partner ecosystems matter more than ever In this post, Gail Mercer-MacKay explores how today’s industry shifts—what Vince Menzione aptly calls “tectonic shifts”—are redefining success for technology partnership leaders. Drawing on...
Make your marketing matter more: Increase your industry expertise

Make your marketing matter more: Increase your industry expertise

by Gail Mercer-MacKay | B2B marketing, Microsoft Partners

To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online...
Your Microsoft Award Submission: A Winning Recipe

Your Microsoft Award Submission: A Winning Recipe

by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners

Building a Microsoft award submission is a big investment of your time and energy. You, along with more than 3,000 other Microsoft partners, are submitting some of your best work for judgement. You may or may not be selected as one of the finalists – there are usually...
Why You Need to Be Writing Your Winning Microsoft Award Submission Right Now

Why You Need to Be Writing Your Winning Microsoft Award Submission Right Now

by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners

Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning...
Measuring Marketing ROI

Measuring Marketing ROI

by Gail Mercer-MacKay | Lead Generation, Microsoft Partners

When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...
5 Things That Will Stop You from Winning a Microsoft Award

5 Things That Will Stop You from Winning a Microsoft Award

by Caitlin Toonders | Microsoft Awards, Microsoft Partners

Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things...

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