by Gail Mercer-MacKay | Digital marketing, Marketing, Marketing and sales alignment
Outcome-based marketing: The shift that delivers real value After two decades in sales, I made the leap into marketing—driven by a passion for storytelling and a belief that tech companies could connect more meaningfully with their audiences. Back then, we were at the... 
by Gail Mercer-MacKay | B2B marketing, Marketing and sales alignment
How marketing can best help sales: Lessons from 20+ years in technology sales Will you hit your sales goals this year? That’s the burning question on many minds, especially as the year progresses and the pressure to close deals intensifies. It’s a question we...
