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4 Email Marketing Metrics That Matter the Most

4 Email Marketing Metrics That Matter the Most

by Caitlin Toonders | Email marketing

What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
Lead Nurturing: How to Write Your First Automated Email Campaign

Lead Nurturing: How to Write Your First Automated Email Campaign

by Caitlin Toonders | Email marketing

Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
Are You Sharing the Right Content in Your Newsletter?

Are You Sharing the Right Content in Your Newsletter?

by Gail Mercer-MacKay | Email marketing

Delete. Delete. Delete. When you think about the newsletters that flood your inbox, I bet more often than not they’re sent straight to the trash. Why is that? Because it’s likely just another piece of clutter that provides little value to you. So, when you’re writing...
How to Write Remarkable Email Copy That Converts

How to Write Remarkable Email Copy That Converts

by Gail Mercer-MacKay | Email marketing

An e-newsletter is one of the most effective ways to share content, connect with customers and engage with new leads. The challenge is in compelling your subscribers open, read and take action. Their inboxes are being flooded with emails, but you can get above the...
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