by Mercer-MacKay team | Announcement, Email marketing
For Immediate Release: April 15th, 2021 Mercer-MacKay Digital Storytelling (MMS) is proud to announce that our organization has been named on the 2021 list of Best Workplaces™ for Women. MMS received this honour after a thorough and independent analysis conducted by... 
by Mercer-MacKay team | Email marketing
Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you... 
by Mercer-MacKay team | Email marketing
If you’re in the content marketing business, there’s a good chance you have at least a passing knowledge of CASL. Canada’s anti-spam legislation governs email marketing activities aimed at Canadian consumers, and is widely considered to be one of the more restrictive... 
by Gail Mercer-MacKay | Email marketing
“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.” Your email list. It is still one of the best strategies for connecting and communicating with your customers and... 
by Caitlin Toonders | Email marketing
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse... 
by Caitlin Toonders | Email marketing
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
