by Gail Mercer-MacKay | Digital marketing, Marketing, Marketing and sales alignment
Outcome-based marketing: The shift that delivers real value After two decades in sales, I made the leap into marketing—driven by a passion for storytelling and a belief that tech companies could connect more meaningfully with their audiences. Back then, we were at the... 
by Mercer-MacKay team | Digital marketing
Video has become a top communication tool across digital channels, scoring the highest engagement rates compared to other types of social media posts. LinkedIn, for example, says that video content is shared 20 times more often than any other content format.1 Videos... 
by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the...
