by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the... 
by Mercer-MacKay team | Content
Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier... 
by Gail Mercer-MacKay | Content, Microsoft Awards
I was sitting in my office this morning, preparing my workshop for the Microsoft World Partner Conference in Washington, DC, and I was thinking – what is it that I love about my job? What makes me get up in the morning and get excited about going to work? My backyard...
