by Caitlin Toonders | Case studies, Content strategy, Writing
A complete guide to writing better case studies Writing a case study takes more than telling a customer success story—it requires capturing and communicating strategic impact. This is especially true when you’re working with partner programs, hyperscaler alliances,... 
by Kate Merza | B2B marketing, Case studies
Harnessing stories of success: How customer win wires amplify your brand narrative Customer stories – or case studies – are one of the most powerful types of marketing content. What’s better than the words of others to give social proof for your capabilities and role...
