by Gail Mercer-MacKay | B2B Sales, Social Selling
The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud? If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets...
