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[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

[Client Story] IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call

by Mercer-MacKay team | Client story, Microsoft Awards

Realizing that they had neither the time nor the expertise to effectively get their message into the marketplace, Software Optimisation Services made a decision to hire professional storytellers who could help them rise above the noise and be heard.   About the...
[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

[Client Story] Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

by Mercer-MacKay team | Client story, Social Media Marketing

Creating a buzz requires a digital-first, leading-edge social strategy that uses the right content and the right channels to connect with an audience and amplify the message. To increase FlexPod’s digital presence and engage with its technical audience, NetApp and...
Why CASL Might Be The Best Thing to Happen to Your Email List

Why CASL Might Be The Best Thing to Happen to Your Email List

by Mercer-MacKay team | Email marketing

If you’re in the content marketing business, there’s a good chance you have at least a passing knowledge of CASL. Canada’s anti-spam legislation governs email marketing activities aimed at Canadian consumers, and is widely considered to be one of the more restrictive...
[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks

[Client Story] From Zero to One-Quarter Million Dollars of Managed Services Pipeline in 8 Weeks

by Mercer-MacKay team | Client story, Content

“We could never have done this without this Microsoft program and the resources from Mercer-MacKay Solutions. Experts walked us through the entire process so we learned as we created. Then they stepped in to help where we lacked the capabilities...
[Client Story] MediaValet turns to Mercer-MacKay for Content to Generate Leads

[Client Story] MediaValet turns to Mercer-MacKay for Content to Generate Leads

by Mercer-MacKay team | Client story, Content

When you are an award-winning Microsoft ISV at the forefront of the emerging cloud-based digital asset management industry, you know you have a solution that organizations need. But cutting through the noise on the internet to find qualified leads requires a solid...
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