by Kate Merza | B2B marketing, Content strategy
Extend your marketing reach strategically for more effective results Limited marketing resources – whether in terms of people, expertise, or budget – is a common challenge faced by organizations. To overcome this, marketing departments often rely on agencies. A... 
by Kate Merza | AI in marketing, B2B marketing, ChatGPT
Unlock ChatGPT’s potential: Four key personas to elevate your B2B marketing In B2B marketing, staying ahead means constantly trying new things and always using the latest tools to their fullest. ChatGPT, a cutting-edge AI language model, is like having a multifaceted...
