by Gail Mercer-MacKay | Microsoft Awards
Maximize your entry: Tell a complete story. Introduction Partners typically spend a lot of time building a great customer story as part of their Microsoft Partner of the Year Award submission, and that of course is important. But your customer story is only one piece... 
by Gail Mercer-MacKay | Microsoft Awards
Preparing for a Microsoft Partner of the Year Award Submission: Building your list of Customer Stories Introduction Achieving recognition for your organization’s achievements and innovation with a Microsoft Partner of the Year Award (winner or finalist) is a... 
by Gail Mercer-MacKay | B2B marketing, Storytelling
Who doesn’t love a good story? It’s how we relate and engage with the people and the world around us. So it stands to reason that “story” is also a great method for marketers to use to connect with their audience. Are you using an outside-in approach? In the... 
by Gail Mercer-MacKay | B2B marketing, Microsoft Partners
To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online... 
by Gail Mercer-MacKay | B2B marketing, Thought Leadership
I’ve watched the partner ecosystem expand over my career, from a relatively small collection of Independent Software Vendors (ISVs) to more than 600,000 partners and at least 9,000 large ISVs who sell through the channel.1 While branded swag such as USBs and t-shirts...
