by Gail Mercer-MacKay | Blogging, Storytelling
When I work with clients to help them develop a strategy for blogging, typically they are first concerned about voice and tone, followed by a worry that they have nothing to say. The question I often hear is, “What should I blog about?” Producing thoughtful blogs that... 
by Gail Mercer-MacKay | Blogging
“I went to Second City, where you learned to make the other actor look good so you looked good and National Lampoon, where you had to create everything out of nothing, and SNL, where you couldn’t make any mistakes, and you learned what collaboration was.” Bill Murray... 
by Gail Mercer-MacKay | Blogging
Why more and more executives are turning to ghost bloggers to help them establish voice, authority and industry leadership. If hiring your own “ghost” sounds appealing, check out these do’s and don’ts to help you and your writer succeed. I hate to be the one to burst... 
by Gail Mercer-MacKay | Blogging
When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and... 
by Gail Mercer-MacKay | Microsoft Awards, Storytelling
Winning a business award, being recognized by your peers for innovation and hard work is not simply satisfying, it is another way to raise your business profile in today’s noisy world. For many organizations, award submissions are planned annually and are included as...
