by Gail Mercer-MacKay | Creativity, Storytelling
When I told my mother that I wanted to be a writer, she advised me to “get a real job.” “Writing,” she warned, “will never take you anywhere.” My mother was wrong. We are living in a digital age and writing plays an important role in our ability to communicate.... 
by Gail Mercer-MacKay | Blogging, Storytelling
If you are using blogging, eBooks, press releases or other content vehicles, one of the best ways to engage your reader is to tell them a story. Your story needs facts, action and an emotional connection that your reader can relate to. Check out the following five... 
by Gail Mercer-MacKay | Creativity, Storytelling
“In order to be open to creativity, one must have the capacity for the constructive use for solitude. One must overcome the fear of being alone.” – Rollo May Most of us are terrified of silence. We avoid it often and we avoid it well. But the irony is that quiet... 
by Gail Mercer-MacKay | Blogging, Storytelling
When I work with clients to help them develop a strategy for blogging, typically they are first concerned about voice and tone, followed by a worry that they have nothing to say. The question I often hear is, “What should I blog about?” Producing thoughtful blogs that... 
by Gail Mercer-MacKay | Blogging
“I went to Second City, where you learned to make the other actor look good so you looked good and National Lampoon, where you had to create everything out of nothing, and SNL, where you couldn’t make any mistakes, and you learned what collaboration was.” Bill Murray...
