by Gail Mercer-MacKay | Creativity, Storytelling
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of... 
by Gail Mercer-MacKay | Email marketing
Delete. Delete. Delete. When you think about the newsletters that flood your inbox, I bet more often than not they’re sent straight to the trash. Why is that? Because it’s likely just another piece of clutter that provides little value to you. So, when you’re writing... 
by Gail Mercer-MacKay | Uncategorized
It’s said modern marketing is, by definition, continuously evolving and changing. For companies that want to implement a marketing modernization plan it can be a daunting undertaking to reorient the organization’s way of thinking and get buy-in from all stakeholders.... 
by Gail Mercer-MacKay | Social Media Marketing
An effective content marketing program is a top priority for B2B organizations. To reach this goal, implementing a solid social media strategy to support all content marketing activities is crucial to a company’s success. In a survey of B2B marketers, LinkedIn,... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
Connecting with others has never been easier. For business executives, LinkedIn is an essential personal branding and social selling tool that enables connections with others on a professional level. By paying attention to and optimizing your LinkedIn profile, you...
