by Gail Mercer-MacKay | Blogging
Make the old new again by repurposing blog content. It’s a great way to save time and increase the longevity of your work for new audiences. Keep in mind, though, that not all blog content is worthy of repurposing. The content must be timeless or at least worthy of... 
by Gail Mercer-MacKay | Content, Digital marketing
EBooks have proven to be a lucrative lead generation strategy for B2B organizations. As gated content, an eBook can be a valuable resource for those opting in, and work effectively to both grow your sales funnel and support your customers at multiple stages in the... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
We have one shot to make a good first impression. On a daily basis we make quick judgments about others and the images we see. It’s no different for our online social profiles. Others who view our profiles decide the type of person they think we are. You will want to... 
by Gail Mercer-MacKay | Personal Branding, Social Media Marketing
In this digital world, you cannot afford to ignore your online self. Your career and your reputation mean everything to you. But if you are like many busy executives, you spend more time doing the things that make you great than telling others why they should work... 
by Gail Mercer-MacKay | Blogging, Content marketing
Your blog is an essential sales tool. But, are you treating it like one? The truth of the matter is: By providing valuable content, your blog creates an audience. And, having this audience gives you the opportunity to advertise! Ask yourself: What do you want the...
