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How to approach thought leadership in the age of AI

How to approach thought leadership in the age of AI

by Gail Mercer-MacKay | AI in marketing, Content strategy, Thought Leadership

How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for...
The new rules of sales engagement: Creating value before you ask for anything

The new rules of sales engagement: Creating value before you ask for anything

by Gail Mercer-MacKay | B2B Sales, Social Selling

The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud?  If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed...
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach

Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach

by Gail Mercer-MacKay | B2B Sales, Social Selling

Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets...
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it

From AI novice to thought leader: How to use AI to strengthen your voice, not replace it

by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling

From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart.  It’s the art of crafting a compelling story, the science of data and optimization, and the heart of...
Kindergarten rules for social selling: Share, don’t shove 

Kindergarten rules for social selling: Share, don’t shove 

by Gail Mercer-MacKay | B2B marketing, LinkedIn, Social Selling

Kindergarten rules for social selling: Share, don’t shove  Remember kindergarten?  You learned to say please and thank you, to wait your turn, and—most importantly—not to grab things out of someone else’s hands. These simple rules laid the foundation for how to build...
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