by Gail Mercer-MacKay | Integrated marketing, Thought Leadership
From awareness to action: The power of an integrated marketing strategy How can you create meaningful and lasting impressions on your target audience? One of the most powerful ways to achieve this is through integrated marketing – a strategy where all marketing... 
by Gail Mercer-MacKay | Account-based marketing, B2B marketing
A step-by-step guide to ABM for line-of-business success Lately, many of our clients have been asking the same question: How can we expand our footprint or wallet-share with existing customers, particularly when moving out of the data center and into lines of business... 
by Gail Mercer-MacKay | B2B marketing, Marketing and sales alignment
How marketing can best help sales: Lessons from 20+ years in technology sales Will you hit your sales goals this year? That’s the burning question on many minds, especially as the year progresses and the pressure to close deals intensifies. It’s a question we... 
by Gail Mercer-MacKay | Content strategy, Marketing messaging
Why your marketing messaging often falls flat and how to fix it I have had several meetings recently where our clients were eager to share their messaging with us. And while it was great to get some insight into their key focus areas, except for the logo in the upper... 
by Gail Mercer-MacKay | B2B marketing, Content marketing, Managed services
Managed Marketing Content Services: A game changer for technology firms As someone deeply involved in the technology sector, I’ve experienced first-hand the rapid pace at which we must operate. To survive in this industry, you need to be prepared to lead with...
