by Gail Mercer-MacKay | Microsoft Awards
Best practices for winning a Microsoft Partner of the Year award Writing a Microsoft award submission is not like any other form of corporate writing. It’s not a white paper. It’s not a case study. It’s a competition—and one where judges are actively looking for... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Thought Leadership
How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud? If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed... 
by Gail Mercer-MacKay | B2B Sales, Social Selling
Inside sales, reimagined: The unsung heroes of authentic B2B sales outreach I used to think of inside sales—BDRs and SDRs—as the junior varsity team. The folks you bring in to make a few dials, follow up on leads, and hand things off when the conversation gets... 
by Gail Mercer-MacKay | AI in marketing, Content strategy, Social Selling
From AI novice to thought leader: How to use AI to strengthen your voice, not replace it I’ve always said that marketing is part art, part science, and part heart. It’s the art of crafting a compelling story, the science of data and optimization, and the heart of...
