by Caitlin Toonders | Content marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your... 
by Caitlin Toonders | Microsoft Awards, Microsoft Partners
Winning a Microsoft award or becoming a finalist raises your profile in the eyes of Microsoft, your peers and potential customers. However, it’s not easy to win. Judges carefully scrutinize every submission to find those award-worthy stories. There are a few things... 
by Caitlin Toonders | Email marketing
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse... 
by Caitlin Toonders | Content
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange... 
by Caitlin Toonders | Email marketing
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
