by Caitlin Toonders | Content
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange... 
by Caitlin Toonders | Email marketing
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of... 
by Caitlin Toonders | Blogging
Blogging. It is no longer an option for your business, but a must-have and must-do. A blog has become the pillar of a business’s brand and a communication tool published through an effective technology – the internet. For B2B marketers, those that use blogs receive...
