by Caitlin Toonders | AI in marketing, Blogging, ChatGPT
How to co-create blog content with ChatGPT and AI prompting If you’re into blogging or creating content, you’ve probably heard about how Generative AI tools such as ChatGPT can be super helpful. In our experience, creating successful content with GenAI tools requires... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the first in a three-part series about digital leadership and social selling on LinkedIn. The first article focuses on how tech companies can use LinkedIn more effectively for social selling, building influence and relationship, and how to set your team up for... 
by Caitlin Toonders | Digital leadership, LinkedIn, Social Selling
This is the second in a three-part series about digital leadership and social selling on LinkedIn. The first article focused on how tech companies can use LinkedIn more effectively for social selling, establishing digital leadership, and how to set your team up for... 
by Caitlin Toonders | Blogging, Storytelling
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how... 
by Caitlin Toonders | Content marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your...
