by Mercer-MacKay team | Digital marketing
Video has become a top communication tool across digital channels, scoring the highest engagement rates compared to other types of social media posts. LinkedIn, for example, says that video content is shared 20 times more often than any other content format.1 Videos... 
by Gail Mercer-MacKay | Lead Generation
Content marketing has become the backbone of the sales process. And for good reason. The average B2B buyer consumes 13 pieces of branded content per month before deciding on a purchase.¹ Producing the right content marketing assets has never been more influential on... 
by Mercer-MacKay team | Content, Personal Branding
Video is the next best thing to meeting in person. By letting potential customers and partners put a face to a name, you are better able to instill trust, legitimacy and authenticity. Prominent speaker and bestselling author Bob Burg says, “All things being equal,... 
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners
Building a Microsoft award submission is a big investment of your time and energy. You, along with more than 3,000 other Microsoft partners, are submitting some of your best work for judgement. You may or may not be selected as one of the finalists – there are usually... 
by Mercer-MacKay team | Announcement
For Immediate Release: October 27th, 2020 Mercer-MacKay Digital Storytelling (MMS) is pleased to announce that we have been certified as a Great Place to Work® after a thorough and independent analysis conducted by Great Place to Work® Institute Canada. This... 
by Caitlin Toonders | Content marketing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your... 
by Gail Mercer-MacKay | Content marketing, Storytelling
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content....
