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Navigating the power-trio partnership: Strategies...
Navigating the power-trio partnership: Strategies for hyperscalers, ISVs, and GSI/SIs A few years ago, one of my ISV clients teamed up with a key implementation partner to launch an ambitious initiative called “Path to a Billion.” At the time, the ISV was generating around $400 million annually through this partner. By aligning all stakeholders—C-suite leadership, […]
Why newsletters are so hard (and how to actually m...
Why newsletters are so hard (and how to actually make them work) Newsletters have a sneaky way of becoming the thankless task at the bottom of your to-do list. They sound like a good idea—keeping customers informed, driving engagement, building brand loyalty—but executing them consistently? That’s where the magic (or the misery) happens. After working […]
How to map user journeys in your B2B marketing usi...
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds trust, sparks engagement, and drives conversions. In B2B marketing, it’s important […]
From awareness to action: The power of an integrat...
From awareness to action: The power of an integrated marketing strategy How can you create meaningful and lasting impressions on your target audience? One of the most powerful ways to achieve this is through integrated marketing – a strategy where all marketing efforts across different channels work together to tell a consistent message. The goal […]
Overcome LinkedIn publishing objections: Strategie...
How to publish with purpose and confidence on LinkedIn LinkedIn is the leading space for professionals to share insights, build personal brands, support corporate objectives, converse with industry peers, and establish thought leadership within their industries. Understandably, there can be hesitation to publish on LinkedIn. Whether lack of time, fear of criticism, or uncertainty […]