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A leader’s guide to the LinkedIn algorithm—what th...
A leader’s guide to the LinkedIn algorithm—what the data says LinkedIn’s algorithm has changed—and executives who still rely on old tactics are seeing their reach disappear. Based on new data from the Algorithm Insights Report 2025 by Richard van der Blom, this guide breaks down what’s working now. From content formats and engagement strategies to […]
How to approach thought leadership in the age of A...
How to approach thought leadership in the age of AI As AI-generated content becomes more common, many organizations are asking how to stand out with messaging that still feels authentic and strategic. In this blog, Gail Mercer-MacKay shares six essential practices for building meaningful thought leadership in the age of AI — from elevating executive […]
A complete guide to writing better case studies
A complete guide to writing better case studies Writing a case study takes more than telling a customer success story—it requires capturing and communicating strategic impact. This is especially true when you’re working with partner programs, hyperscaler alliances, or multi-solution sales motions. Your case studies need to do more than validate a solution; they need […]
The SEO-optimized text checklist tech marketers di...
The SEO-optimized text checklist tech marketers didn’t know they needed The SEO-optimized text checklist is a must-have for tech marketers looking to improve search performance without compromising clarity or brand voice. This practical, step-by-step guide walks through everything from keyword targeting and content structure to metadata, image optimization, and CTAs—specifically tailored for B2B technology content. […]
The new rules of sales engagement: Creating value...
The new rules of sales engagement: Creating value before you ask for anything When did sales become so… loud? If your LinkedIn inbox looks anything like mine, it’s probably full of connection requests that turn instantly into pitches. Or newsletters you never signed up for. Or cold emails offering a “quick 15 minutes” with no […]