by Mercer-MacKay team | LLM & AEO
Key Takeaways Retrieval is the limiting step, so access and structure decide if you get cited. Source selection rewards specific claims with clear conditions and consistent terms. Focus on revenue-shaping questions and publish passages that stand alone when quoted.... 
by Mercer-MacKay team | LLM & AEO
Key Takeaways Treat enterprise AEO standards as governance with clear scope, accountable owners, and explicit risk rules. Use measurements that tie AI visibility to answer accuracy and business outcomes, backed by prompt tests and server logs. Prioritize clarity and... 
by Mercer-MacKay team | LLM & AEO
Key Takeaways Large language model (LLM) optimization works when your best answer lives in a paragraph that can be quoted without edits and verified with a link. Answer engine optimization (AEO) depends on clear intent, clear constraints, and clear ownership that both...
