by Mercer-MacKay team | Content
Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier... 
by Mercer-MacKay team | Storytelling
From Star Wars to Indiana Jones to Harry Potter – a great story is great business. Take an average character, send him on a quest, throw trials and tribulations in his path, have him slay the dragon and marry the girl. The stuff of legends is the stuff of great...
