by Kate Merza | AI in marketing, Thought Leadership
Turning expertise into influence: A guide to thought leadership marketing Information has never been more accessible—or more overwhelming. In every corner of the digital world, audiences are surrounded by articles, videos, and AI-generated posts that compete for their... 
by Kate Merza | AI in marketing, Marketing strategy, Storytelling
Modern storytelling: Why the hero’s journey still matters in the age of AI Storytelling is one of the oldest forms of communication. Long before we had marketing departments, digital channels, or algorithms, people shared stories to educate, influence, and connect. We... 
by Kate Merza | Content strategy, SEO
The SEO-optimized text checklist tech marketers didn’t know they needed The SEO-optimized text checklist is a must-have for tech marketers looking to improve search performance without compromising clarity or brand voice. This practical, step-by-step guide walks... 
by Kate Merza | B2B marketing, Storytelling
How to transform tech jargon into memorable stories your customers love Start telling stories that resonate Great stories don’t just belong in novels and movies. They’re the magic ingredient that can turn tech marketing into something memorable. But let’s face... 
by Kate Merza | B2B marketing, Content strategy
Personalization in marketing: Winning customer trust in a data-driven age Remember the first time you stumbled upon a product recommendation that felt too perfect to be a coincidence? Maybe it was a playlist that nailed your mood, or a hotel deal that showed up right...
