by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Kate Merza | Content marketing, Content strategy
The value of strategy to content marketing Content marketing is a powerful tactic to engage audiences, build awareness, drive demand. However, without a well-defined strategy, even the most creative content can fall flat. According to the Content Marketing Institute,... 
by Kate Merza | B2B marketing, Case studies
Harnessing stories of success: How customer win wires amplify your brand narrative Customer stories – or case studies – are one of the most powerful types of marketing content. What’s better than the words of others to give social proof for your capabilities and role... 
by Kate Merza | B2B marketing, Content strategy
Extend your marketing reach strategically for more effective results Limited marketing resources – whether in terms of people, expertise, or budget – is a common challenge faced by organizations. To overcome this, marketing departments often rely on agencies. A... 
by Kate Merza | AI in marketing, B2B marketing, ChatGPT
Unlock ChatGPT’s potential: Four key personas to elevate your B2B marketing In B2B marketing, staying ahead means constantly trying new things and always using the latest tools to their fullest. ChatGPT, a cutting-edge AI language model, is like having a multifaceted...
