by Kate Merza | B2B marketing, Storytelling
How to transform tech jargon into memorable stories your customers love Start telling stories that resonate Great stories don’t just belong in novels and movies. They’re the magic ingredient that can turn tech marketing into something memorable. But let’s face... 
by Kate Merza | B2B marketing, Content strategy
Personalization in marketing: Winning customer trust in a data-driven age Remember the first time you stumbled upon a product recommendation that felt too perfect to be a coincidence? Maybe it was a playlist that nailed your mood, or a hotel deal that showed up right... 
by Kate Merza | AI in marketing, B2B marketing
How to map user journeys in your B2B marketing using GenAI tools and prompts Mapping out a clear user journey helps guide potential customers smoothly, from first hearing about your brand all the way to becoming loyal advocates. This creates an experience that builds... 
by Kate Merza | Content marketing, Content strategy
The value of strategy to content marketing Content marketing is a powerful tactic to engage audiences, build awareness, drive demand. However, without a well-defined strategy, even the most creative content can fall flat. According to the Content Marketing Institute,... 
by Kate Merza | B2B marketing, Case studies
Harnessing stories of success: How customer win wires amplify your brand narrative Customer stories – or case studies – are one of the most powerful types of marketing content. What’s better than the words of others to give social proof for your capabilities and role...
