by Carleigh Zangrando | Content strategy, Email marketing, Sales enablement
How to create partner newsletters that sellers actually read Why most partner newsletters fail Consistent, high-value communication with partners and hyperscalers is one of the most overlooked but essential areas for strategic marketing investment. A regular... 
by Carleigh Zangrando | Content strategy, Email marketing
Why newsletters are so hard (and how to actually make them work) Newsletters have a sneaky way of becoming the thankless task at the bottom of your to-do list. They sound like a good idea—keeping customers informed, driving engagement, building brand loyalty—but...
