When I approach new clients about blogs, they’re often skeptical. This is especially true for technology clients. After all, these articles represent more work for them (or more costs, if they’re out-sourcing to a specialist), aren’t as flashy as traditional ads, and need long-term commitment.

This is all true, of course. But what they’re missing is that blogging has some very tangible and beneficial effects that make it an excellent investment. The effects have been seen and measured by companies all over the world and across all industries.

Here are some stats-backed reasons for you to get your company blog started:

Blogging Generates More Leads

Want to increase your sales leads? Blogging is a cost-effective method of doing so. A study conducted by Social Media B2B discovered that companies with blogs generate up to 67% more leads per month than companies that don’t. Furthermore, content marketing giant Hubspot reported that brands that create at least 15 blog posts a month average 1,200 new leads a month.

Blogs Influence Purchase Decisions

A well-written and informative blog can greatly influence a buyer’s decision to purchase from you. The Inbound Writer website found that, based on their survey, blogs are 63% more likely to influence purchase decisions than magazines. And leads nurtured by inbound marketing strategies such as blogs and newsletters make 47% larger purchases than non-nurtured leads.

Blogs Encourage Better SEO

Need to get better ranking for your company site? Blogging is an excellent way to achieve that. The Aberdeen Group reported that company websites that have content marketing pieces like blogs have website conversion rates 6 times higher than those that don’t (2.9% vs 0.5%). Websites with blogs also result in an average of 434% more indexed pages and 97% more indexed links than they would have otherwise.

As you can see, blogs as a marketing tool are a lot more powerful than their understated appearance suggests. But you can’t expect to launch it and see results straight out of the gate. You have to learn how to craft a good blog post and maximize its effect on your SEO. Stay-tuned for future tips on maximizing the reach of your blog.