Let Us Help You Tell Your Story

What is digital storytelling?

We believe it is about delivering your message and brand in a compelling and unique manner, through your websites, blogs, case studies, e-newsletters and other digital content. It seeks to engage, educate and inspire with tales of leadership, courage, and innovation. When digital storytelling is done well, people will recognize that you have something special to offer – and they will want to become part of your story.

Great content comes in many forms

Website Copy

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (Kapost)

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Blogs

B2B marketers that use blogs receive 67% more leads than those that do not (HubSpot)

e-Books

An effective B2B content marketing tool to educate prospects, build credibility and generate leads

White Papers

69% of prospects who derive value from a white paper will actively pass it along to their colleagues (MarketingSherpa)

Newsletters

42% of B2B organizations say email is one of their most effective lead generators for targeting new clients (Circle Research)

Case Studies

48% of B2B marketers name case studies as one of the top three effective content types (Circle Research)

Award Submissions

70% of potential customers look for 3rd party validation that you can do what you promise you can do (Social Media B2B)

Visuals

65% of senior marketing executives believe that visual assets are core to how their brand story is communicated (CMO Council)

Video

51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Indovo)

Once stories have been created, they need to be told.

Once stories have been created, they need to be told.

Develop a Social Muscle

Social media is a vehicle that enables you to broadcast your story over and over and on many different platforms, and build a band of listeners who become interested in what you have to say. It enables them to understand their world better by making them think, simplifying the complex or building a relationship that becomes trusted over time.

With Mercer-MacKay your social platforms receive daily attention in order to grow your following, build online relationships, and increase your pipeline using:

Twitter

LinkedIn

Social Advertising

Ready to tell your story?