by Gail Mercer-MacKay | Jul 24, 2017 | Content Marketing, Writing |
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework... 
by Gail Mercer-MacKay | Oct 17, 2016 | Creativity, Writing |
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this... 
by Gail Mercer-MacKay | Oct 3, 2016 | Writing |
Face it: you need to edit your work. Sending off unedited copy to your clients that is rife with spelling mistakes, punctuation errors and run-on sentences is not going to show off your talents in the best light. Your clients expect – and rightly deserve – your best... 
by Gail Mercer-MacKay | Aug 24, 2016 | Case Studies, Writing |
Case studies remain one of the top B2B content marketing tactics in 2016. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of... 
by Gail Mercer-MacKay | Aug 15, 2016 | Email Marketing, Writing |
An e-newsletter is one of the most effective ways to share content, connect with customers and engage with new leads. The challenge is in compelling your subscribers open, read and take action. Their inboxes are being flooded with emails, but you can get above the... 
by Gail Mercer-MacKay | May 30, 2016 | Content Marketing, Writing |
Integrating content is a wonderful way for freelance writers to add value to the articles and blog posts they write for their clients. By including additional information, you give readers a richer experience, demonstrate that you (or your clients) are up-to-date on...