by Caitlin Toonders | Blogging, Writing
Content marketing is a big part of B2B marketing strategy as a whole. And a content calendar is an essential tool in an effective content strategy. There are huge advantages when you take the time to build out a content calendar: It’s documented You can expand your...
by Gail Mercer-MacKay | Case Studies, Writing
Case studies remain one of the top B2B content marketing tactics. In fact, CMI research shows that 82 percent of B2B organizations are using case studies as part of their content marketing strategy, with 65 percent rating case studies as an effective form of content....
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners, Writing
Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning...
by Taryn Netterville | Blogging, Writing
Guest blogging is a great way to grow your brand, build authority and generate traffic. It takes time and dedication, but if done properly, guest blogging can be a powerful marketing tactic. If you are in the B2B technology world and on the fence about the value of...
by Gail Mercer-MacKay | Content Marketing, Writing
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework...
by Gail Mercer-MacKay | Creativity, Writing
We’re all looking for that “Aha!” moment; that spark of genius that presents itself as an original, creative solution to a problem. Great ideas: how do we get them and where can we find more? Many of us turn to brainstorming for inspiration. Where did this concept of...