I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an...
“Good content isn’t enough anymore; it has to be remarkably great.” – Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content writer...
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dave Chappelle’s perspective: How Your Technology Company Can Become the Generic...
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing...
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dana Howell’s perspective: Content Marketing is the Future: Build Your Audience,...
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is...
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![[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)](https://mercermackay.com/wp-content/uploads/2017/10/iStock-624695614-1.jpg)
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![[Our Writer’s Advice] Content Marketing is the Future: Build Your Audience, Grow Your Business](https://mercermackay.com/wp-content/uploads/2017/03/iStock-155444736-1080x675-1.jpg)
![[Our Writer’s Advice] How Content Marketing Propels Success](https://mercermackay.com/wp-content/uploads/2017/03/iStock-601133062-1-1080x600.jpg)