![[Guest Blog] Spruce Up Your Marketing Strategy with Evergreen Content](https://mercermackay.com/wp-content/uploads/2017/10/spruce-up-your-marketing-1080x600.jpg)
by Karen Wesseling | Oct 30, 2017 | Content Marketing, Our Writer's Advice |
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an... ![[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)](https://mercermackay.com/wp-content/uploads/2017/10/iStock-624695614-1.jpg)
by Iva Vlasimsky | Oct 12, 2017 | Content Marketing, Our Writer's Advice |
“Good content isn’t enough anymore; it has to be remarkably great.” – Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content writer... ![[Our Writer’s Advice] How Your Technology Company Can Become the Generic Name of Your Industry](https://mercermackay.com/wp-content/uploads/2017/03/iStock-516003988-1080x675.jpg)
by Dave Chappelle | Apr 3, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dave Chappelle’s perspective: How Your Technology Company Can Become the Generic... ![[Our Writer’s Advice] Driving Technology Sales Forward With Content Marketing](https://mercermackay.com/wp-content/uploads/2017/03/iStock-149282224-1-1080x675.jpg)
by Robin Halcomb | Mar 27, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing... ![[Our Writer’s Advice] Content Marketing is the Future: Build Your Audience, Grow Your Business](https://mercermackay.com/wp-content/uploads/2017/03/iStock-155444736-1080x675-1.jpg)
by Dana Howell | Mar 20, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dana Howell’s perspective: Content Marketing is the Future: Build Your Audience,... ![[Our Writer’s Advice] How Content Marketing Propels Success](https://mercermackay.com/wp-content/uploads/2017/03/iStock-601133062-1-1080x600.jpg)
by Chris Henry | Mar 13, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is...