by Angela Corcoran | Communication, Customers, Microsoft Partners, Partner Marketing, Personal Branding, Social Media, Social Selling
This is the second in a three-part series about social selling on LinkedIn. The first article focused on how ISVs can use LinkedIn more effectively for social selling and how to set your team up for success. Part two discusses engagement best practices and how to...
by Angela Corcoran | Communication, Customers, Microsoft Partners, Partner Marketing, Personal Branding, Social Media, Social Selling
This is the first in a three-part series about social selling on LinkedIn. The first article focuses on how ISVs can use LinkedIn more effectively for social selling and how to set your team up for success. Part two will discuss engagement best practices and how to...
by Gail Mercer-MacKay | Communication, Content Marketing, Customers, Email Marketing, Microsoft Partners, Partner Marketing
To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online...
by Caitlin Toonders | Blogging, Microsoft Partners
People want to do business with companies that know their stuff. In the digital age, that means having an online presence that shows potential customers what makes you unique. Why are you a specialist in your industry? What do you do better than anyone else, and how...
by Gail Mercer-MacKay | Microsoft Awards, Microsoft Partners, Writing
Anytime is the best time to start writing your awards submissions The competition is fierce, so you must be prepared Are you a Microsoft Partner with an award-winning story to tell? If you are, you might already know that you can use the Mercer-MacKay Awards Planning...
![[Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%](https://mercermackay.com/wp-content/uploads/2018/02/Client-Story-How-a-Microsoft-Inspire-Award-Helped-a-Small-IT-Consulting-Business-1080x675.jpg)
by Iva Vlasimsky | Client Story, Microsoft Awards, Microsoft Partners
Q&A with Tobias Maier, CEO of ML!PA, 2017 Microsoft IoT Partner of the Year Awards Finalist Becoming a winner or a finalist in the global Microsoft Partner of the Year Awards (Inspire) can gain you credibility that has the potential to double your business. Sound...