info@mercermackay.com
  • Twitter
  • RSS
  • Twitter
  • RSS
Mercer-MacKay Solutions
  • WHAT WE DO
  • WHO WE ARE
  • PROGRAMS
  • CONTACT
  • BLOG
Select Page
4 Email Marketing Metrics That Matter the Most

4 Email Marketing Metrics That Matter the Most

by Caitlin Toonders | Feb 13, 2017 | Email Marketing, Marketing | 0 comments

What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
Modern Marketing: Advice for Companies Making the Journey

Modern Marketing: Advice for Companies Making the Journey

by Gail Mercer-MacKay | Sep 20, 2016 | Content Marketing, Marketing | 0 comments

It’s said modern marketing is, by definition, continuously evolving and changing. For companies that want to implement a marketing modernization plan it can be a daunting undertaking to reorient the organization’s way of thinking and get buy-in from all stakeholders....
Why Content Marketing Improves Your Bottom Line

Why Content Marketing Improves Your Bottom Line

by Raquel Lasenby | May 22, 2016 | Content Marketing, Marketing | 0 comments

Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier...
Revitalize Organic Twitter with One Simple Feature

Revitalize Organic Twitter with One Simple Feature

by Gail Mercer-MacKay | Mar 2, 2016 | Marketing, Social Media | 0 comments

I’m a big advocate of social selling. I love to find new ways to help marketing and sales departments better use social platforms to meet their goals. The people we want to be in touch with are at our finger tips and utilizing a social selling strategy can help...
What’s the Best Way to Post Downloadable Content?

What’s the Best Way to Post Downloadable Content?

by Patrick Icasas | Nov 9, 2015 | Blogging, Customers, Marketing | 0 comments

Most B2B businesses have some form of downloadable content on their websites in the form of e-books, whitepapers, case studies, and even webinars. It is important that the material be accessible in a way that satisfies the needs of both customers and the business...
Why Metrics Supercharge Your Business Blogging

Why Metrics Supercharge Your Business Blogging

by Patrick Icasas | Aug 20, 2015 | Blogging, Marketing | 0 comments

Blogging has become an essential part of any B2B marketer’s toolkit. In the 2015 State of Digital Marketing report, WebMarketing found that 60% of B2B companies have a dedicated blog, and that 60% of B2B marketers post at least once a week. But is it enough just to...
« Older Entries

Recent Posts

  • [Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%
  • Client Story: IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call
  • [Guest Blog] Spruce Up Your Marketing Strategy with Evergreen Content
  • [Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)
  • Client Story: Collaboration and Blue-Sky Thinking Drive Highest-Performing FlexPod Social Media Campaign for NetApp & Cisco

Newsletter Opt in

Categories

What’s New

  • [Client Story] How a Microsoft Inspire Award Helped a Small IT Consulting Business Grow by 100%
  • Client Story: IT’S NOT JUST THE MEDIUM – IT’S THE MESSAGE. How Digital Storytelling Answered the SOS Call
  • [Guest Blog] Spruce Up Your Marketing Strategy with Evergreen Content
  • Twitter
  • RSS
© 2019 Mercer-MacKay Solutions Inc.