What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
It’s said modern marketing is, by definition, continuously evolving and changing. For companies that want to implement a marketing modernization plan it can be a daunting undertaking to reorient the organization’s way of thinking and get buy-in from all stakeholders....
Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier...
I’m a big advocate of social selling. I love to find new ways to help marketing and sales departments better use social platforms to meet their goals. The people we want to be in touch with are at our finger tips and utilizing a social selling strategy can help...
Most B2B businesses have some form of downloadable content on their websites in the form of e-books, whitepapers, case studies, and even webinars. It is important that the material be accessible in a way that satisfies the needs of both customers and the business...
Blogging has become an essential part of any B2B marketer’s toolkit. In the 2015 State of Digital Marketing report, WebMarketing found that 60% of B2B companies have a dedicated blog, and that 60% of B2B marketers post at least once a week. But is it enough just to...
