by Gail Mercer-MacKay | Content Marketing, Digital Marketing, Marketing
When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...
by Suzanne Huber | Content Marketing, Marketing
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their...
by Gail Mercer-MacKay | Marketing, Social Media, Uncategorized
If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called...
by Caitlin Toonders | Email Marketing, Marketing
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
by Gail Mercer-MacKay | Content Marketing, Marketing
It’s said modern marketing is, by definition, continuously evolving and changing. For companies that want to implement a marketing modernization plan it can be a daunting undertaking to reorient the organization’s way of thinking and get buy-in from all stakeholders....
by Raquel Lasenby | Content Marketing, Marketing
Businesses today are searching for meaningful ways to connect with customers. People are weary of “hard sell” tactics and wary of what they perceive as sales pitches. So, how do businesses bridge the gap between the products and services they offer and the barrier...