by Gail Mercer-MacKay | Lead Generation
Content marketing has become the backbone of the sales process. And for good reason. The average B2B buyer consumes 13 pieces of branded content per month before deciding on a purchase.¹ Producing the right content marketing assets has never been more influential on...
by Caitlin Toonders | Lead Generation
“All landing pages are web pages, but not all web pages are landing pages.” – HubSpot So what makes a landing page so special? A landing page is designed for a particular and focused objective. Typically, that’s to compel a visitor to fill out a form and exchange...
by Caitlin Toonders | Email Marketing, Lead Generation
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
by Dana Howell | Lead Generation, Nurture Marketing
You’re passionate about providing value and meeting your customers’ needs. You want your customers to know the unique services you deliver – but how can you connect with them in a meaningful way? Nurture marketing is the answer. Don’t let this critical marketing...
by Gail Mercer-MacKay | Content Marketing, Lead Generation
Lead generation is top of mind for most companies, so acquiring a lead is a great first step in the process of selling. However, it is only the first step, because turning the prospect into an actual buyer is the end goal. Too often companies fall short, capturing the...