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Make your marketing matter more: Increase your industry expertise

Make your marketing matter more: Increase your industry expertise

by Gail Mercer-MacKay | Communication, Content Marketing, Customers, Email Marketing, Microsoft Partners, Partner Marketing

To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online...
How to Write Subject Lines Your Audience Can’t Resist Opening

How to Write Subject Lines Your Audience Can’t Resist Opening

by Brian Eaton | Content Marketing, Email Marketing

Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you...
Why CASL Might Be The Best Thing to Happen to Your Email List

Why CASL Might Be The Best Thing to Happen to Your Email List

by Mercer-MacKay team | Email Marketing

If you’re in the content marketing business, there’s a good chance you have at least a passing knowledge of CASL. Canada’s anti-spam legislation governs email marketing activities aimed at Canadian consumers, and is widely considered to be one of the more restrictive...
How to Revive a Neglected Email List with Personalization

How to Revive a Neglected Email List with Personalization

by Gail Mercer-MacKay | Email Marketing

“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.” Your email list. It is still one of the best strategies for connecting and communicating with your customers and...
4 Email Marketing Metrics That Matter the Most

4 Email Marketing Metrics That Matter the Most

by Caitlin Toonders | Email Marketing, Marketing

What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse...
Lead Nurturing: How to Write Your First Automated Email Campaign

Lead Nurturing: How to Write Your First Automated Email Campaign

by Caitlin Toonders | Email Marketing, Lead Generation

Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of...
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