by Mercer-MacKay team | Sep 20, 2017 | Email Marketing |
If you’re in the content marketing business, there’s a good chance you have at least a passing knowledge of CASL. Canada’s anti-spam legislation governs email marketing activities aimed at Canadian consumers, and is widely considered to be one of the more restrictive... 
by Gail Mercer-MacKay | Jul 3, 2017 | Email Marketing |
“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.” Your email list. It is still one of the best strategies for connecting and communicating with your customers and prospects. Did you know that 91%... 
by Caitlin Toonders | Feb 13, 2017 | Email Marketing, Marketing |
What does effective email marketing look like? And how do you know if you’re having success? You need data to find out. But data is really only valuable when you analyze it and translate it into actionable insights, in order to better serve your email list and infuse... 
by Caitlin Toonders | Jan 30, 2017 | Email Marketing, Lead Nurturing |
Email marketing remains one of the best ways to communicate with an audience. Equipped with an email address, your content can be received directly in someone’s inbox – a place where people spend a lot of time. Email is an easy way to stay top of mind and in front of... 
by Gail Mercer-MacKay | Sep 26, 2016 | Email Marketing |
Delete. Delete. Delete. When you think about the newsletters that flood your inbox, I bet more often than not they’re sent straight to the trash. Why is that? Because it’s likely just another piece of clutter that provides little value to you. So, when you’re writing... 
by Gail Mercer-MacKay | Aug 15, 2016 | Email Marketing, Writing |
An e-newsletter is one of the most effective ways to share content, connect with customers and engage with new leads. The challenge is in compelling your subscribers open, read and take action. Their inboxes are being flooded with emails, but you can get above the...