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Measuring Marketing ROI

Measuring Marketing ROI

by Gail Mercer-MacKay | Aug 4, 2020 | Content Marketing, Digital Marketing, Marketing | 0 comments

When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...

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