When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...
Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you...
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their...
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an...
“Good content isn’t enough anymore; it has to be remarkably great.” – Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content writer...
There’s something uplifting about sharing information which resonates with your audience. Like that time you led a talk with your team about an issue they were grappling with, and you could see the level of engagement ramp up and the light bulbs go on above...
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