[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)

[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)

“Good content isn’t enough anymore; it has to be remarkably great.” – Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content writer...

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