by Gail Mercer-MacKay | Communication, Content Marketing, Customers, Email Marketing, Microsoft Partners, Partner Marketing
To sell more, you need to dominate mindshare and build loyalty with customers and partners (we’ve talked about this before). A meaningful way to do that is through thought leadership assets, establishing your team as trusted advisors in social channels and online...
by Gail Mercer-MacKay | Content Marketing, Humor
As a marketing firm for tech companies, the question all my clients ask is, “how can we find more leads, identify more opportunities and build new business relationships?” While there are a few answers to that question, the lowest common denominator and simplest...
by Gail Mercer-MacKay | Content Marketing, Digital Marketing, Marketing
When you invest in digital marketing, you’ll want to know the ROI to determine if your investment was a sound one. It used to be simple. Go to a trade show. Scan 500 people at your booth and follow up over the next 12 months to see how many of them turned into...
by Brian Eaton | Content Marketing, Email Marketing
Subject lines are only good if they get someone to open your email Though this may sound like common sense, ineffective subject lines are the number 1 reason why emails with great content inside often go unread. Writing the perfect subject line can be challenging, you...
by Suzanne Huber | Content Marketing, Marketing
Channel technology companies need to adapt to the convergence of PR, marketing and advertising activities as part of their overall marketing strategy. In today’s dynamically changing digital landscape, one thing is for sure: technology companies need to adapt their...
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by Karen Wesseling | Content Marketing, Our Writer's Advice
I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an...