I have to admit, the top thing I have learned about content marketing came out of my own vanity. For as many years that I have been writing, I still find it exhilarating to see my work published, whether it be a drip e-mail campaign, thought leadership piece or an...
“Good content isn’t enough anymore; it has to be remarkably great.” – Merrie Beth Salazar, Senior Director of Marketing Strategy at Cox Media The reason I love this quote is that it illustrates the biggest lesson that I learned in 2017 as a B2B content writer...
There’s something uplifting about sharing information which resonates with your audience. Like that time you led a talk with your team about an issue they were grappling with, and you could see the level of engagement ramp up and the light bulbs go on above their...
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework...
A picture is worth a thousand words. The meaning behind this expression was the notion that images can convey a subject’s meaning far more effectively than a written description can. This is backed by research. We are visual creatures, able to understand images...
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dave Chappelle’s perspective: How Your Technology Company Can Become the Generic...
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![[Guest Blog] How This Top Content Marketing Lesson from 2017 Paved the Way for a More Effective Strategy in 2018 (And the Three Steps to Get There)](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_1080,h_675/https://mercermackay.com/wp-content/uploads/2017/10/iStock-624695614-1.jpg)
![[Guest Blog] The Most Important Content Marketing Lesson I Learned This Year](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_1080,h_675/https://mercermackay.com/wp-content/uploads/2017/09/iStock-621687954-1.jpg)
![[Our Writer’s Advice] How Your Technology Company Can Become the Generic Name of Your Industry](https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_1080,h_675/https://mercermackay.com/wp-content/uploads/2017/03/iStock-516003988-1080x675.jpg)