by Gail Mercer-MacKay | Jul 24, 2017 | Content Marketing, Writing |
The hero’s journey and the fairy tale framework are known strategies for writing compelling books; but for IT companies trying to develop thought leadership assets that might attract the attention of a C-Level or line-of-business leader, how can you use this framework...
by Gail Mercer-MacKay | May 15, 2017 | Content Marketing |
A picture is worth a thousand words. The meaning behind this expression was the notion that images can convey a subject’s meaning far more effectively than a written description can. This is backed by research. We are visual creatures, able to understand images...
![[Our Writer’s Advice] How Your Technology Company Can Become the Generic Name of Your Industry](https://mercermackay.com/wp-content/uploads/2017/03/iStock-516003988-1080x675.jpg)
by Dave Chappelle | Apr 3, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dave Chappelle’s perspective: How Your Technology Company Can Become the Generic...
![[Our Writer’s Advice] Driving Technology Sales Forward With Content Marketing](https://mercermackay.com/wp-content/uploads/2017/03/iStock-149282224-1-1080x675.jpg)
by Robin Halcomb | Mar 27, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Robin Halcomb’s perspective: Driving Technology Sales Forward With Content Marketing...
![[Our Writer’s Advice] Content Marketing is the Future: Build Your Audience, Grow Your Business](https://mercermackay.com/wp-content/uploads/2017/03/iStock-155444736-1080x675-1.jpg)
by Dana Howell | Mar 20, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Dana Howell’s perspective: Content Marketing is the Future: Build Your Audience,...
![[Our Writer’s Advice] How Content Marketing Propels Success](https://mercermackay.com/wp-content/uploads/2017/03/iStock-601133062-1-1080x600.jpg)
by Chris Henry | Mar 13, 2017 | Content Marketing, Our Writer's Advice |
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective: How Content Marketing Propels Success Rapid change is...
