PERSONAL BRANDING
STRATEGIES THAT WORK
Become a champion of trust, expertise and authority for your organization.
WHY SHOULD EXECUTIVES USE SOCIAL MEDIA?
If you don't take control of your own story online, who will? Building a personal brand allows you to share your story in a way that matches your values and ethics and is aligned to your career goals.
HOW DO PROFESSIONALS CREATE A SOCIAL MEDIA EXPERIENCE?
Leadership That Gets Noticed shares how to translate your skills and expertise into an online personal brand that gets attention and helps you connect authentically with employees, customers, partners and people in your industry.
WHAT'S INSIDE
WHY YOUR PERSONAL BRAND IS SO IMPORTANT
Learn why CEOs and executives who are active on social media are seen as more trustworthy, inspiring and engaging.
HOW TO DEFINE YOUR PERSONAL BRAND STATEMENT
Our simple template will help you create the foundation for building an authentic personal brand.
ACTION YOUR PERSONAL BRAND ON LINKEDIN
Use our step-by-step guide to craft a LinkedIn profile that reflects your unique values and goals.